Website branding guidelines: a style that fits your identity


In this article, we’ll discuss a commonly shared concern by our clients. The main concern is how to create a style that matches the client’s brand. And they ask us for help to guide them along the way to accomplish this. So, continue reading to find out exactly about our process and how we alleviate those concerns.

Researching your industry

We understand that it can feel quite overwhelming to think of how you want to position yourself. It can be even harder if you have a new business, without an existing website. Because then you need to build something from the ground up. Another element that could make it harder is the decision of whether to do this yourself or have a company help you to do it for you.

One of our clients mentioned on a consultation call that they need us to guide them and to research what other companies in their industry are doing. And this is exactly what is always part of our process, from smaller to bigger projects. This is not optional but is always included in our service because we know how important it is. 

Here you can see our research board for one of the projects

We research businesses in your industry, learn from them, and make sure that it matches the website standards for your specific market. Depending on the complexity of your project, it depends on how many hours we put into research. More complex projects simply need more hours in the research phase compared to smaller projects.

Logo as part of your style

For us to create a great style for your new website, we need a great logo. This is a crucial element since we will work with colors that match your logo. At the start of each project, we’ll research your logo and ask questions in case needed. We do this because we want to understand more about your logo, and its meaning.

In rare situations, it could happen that you want to redesign your website, but your current logo is holding you back because it’s not good quality or not representing what you want it to represent. We got you covered here since we also offer logo design services. So if this would need to happen, have peace of mind that this issue could be easily overcome. We will always tell you what we think is best for your business based on your objectives.

Picking colors

To create an awesome new style for your website that matches your business, another thing we’ll help you with is suggesting the colors that best match your logo and concept. At this stage, it’s also important to have all the images that you want to use on your new website since this also influences the color schemes we’ll be using.

The colors may sound like a simple decision, but it’s best to leave this up to experts. As you can see here, each color has a different meaning. Based on your requirements and what you’re looking to accomplish with your new website and branding, it’s of extreme importance to be able to choose colors that help you achieve your goal instead of working against it. For people that decide to this themselves, it makes total sense that you might pick colors that you like yourself. But, in reality, what we want to do here is to present your business in a way that resonates with your target audience. And we can’t solely base that on your preference, another reason why it’s so important to do proper research.


We will always help our clients by suggesting what images we need from them. It happens that we end up suggesting different images than the client sends us, simply because we believe it will create a better end result for them. Sometimes the images a client sends us are not in line with their new concept, and then we need to friendly suggest that this is gonna be doing more harm than good, keeping the end goal in mind.

Depending on the complexity of the project, we’ll be spending lots of time finding and editing images to make sure it matches your brand. For other projects, we’re more dependent on the client to send us images, for instance for a landscaper where we need project images from past projects to show on the new website. For other projects, we have suggested doing professional photoshoots to be able to create only the best of the best.

If you are not sure how to go about creating a new style that works for your business, and need help from people who know exactly how to do this, then ESightStudio is the right company for you. Contact us today to schedule a free 30-minute consultation where we listen and advice what we think is best for your business.